How to Filter Invalid Traffic (IVT) with WAF360

This guide explains how SSPs, publishers, SaaS platforms, and tag manager users can leverage WAF360 to filter invalid traffic and optimize tag loading and ad spend.

For Tag Manager Users

1. Install the WAF360 JS Tag

   Add the WAF360 JavaScript tag to your website to start monitoring traffic quality in real time.

2. Conditional Tag Loading

   Use WAF360’s pre-check system to verify traffic quality before loading other tags. Only load your third-party tags when traffic passes the quality check.

3. Manual IP Blocking

   Block suspicious IP addresses manually via the WAF360 dashboard as needed.

4. Save Costs on Third-Party Tags

   By only loading tags for verified traffic, you reduce unnecessary pageviews and save on third-party tag billing costs.

For Ad Systems

1. Pre-check Traffic via WAF360 API

   Integrate with the WAF360 API to pre-check traffic before loading ad tags or initiating the bidding process.

2. Traffic Labeling and Segmentation
   Use traffic labels and key-value pairs (KVP) from WAF360 to segment high-quality versus low-quality traffic, enabling creation of premium ad inventory and better targeting.

By filtering invalid traffic early, WAF360 helps you improve ad performance, reduce wasted spend, and maintain clean analytics.