How to Protect Your Ad Budget with WAF360

Follow these simple steps to identify and block invalid traffic, protecting your advertising budget from click fraud and competitors.

Step 1: Install the WAF360 JS Tag

Add the WAF360 tracking tag to the website you want to protect. This enables WAF360 to monitor and analyze your traffic.

Step 2: Collect Data

Wait for 24 hours to allow the system to gather sufficient traffic data for analysis.

Step 3: Filter Traffic by Ad Source

Filter the traffic source by “Google Ads” or any other advertising platform you use to isolate campaign traffic. You can also refine your results by filtering with UTM parameters for more precise analysis.

Step 4: Analyze Traffic Dimensions

Review key traffic dimensions such as IP address, User Agent (UA), and others. Identify suspicious activity like fake clicks or competitor traffic.

Step 5: Check for Bot Patterns

Filter traffic by Internet Data Center (IDC) codes or examine traffic details to detect bot-like behavior and patterns.

Step 6: Build Your Block List

From the analysis above, compile a list of bad IPs responsible for fraudulent or suspicious activity. Add these IPs to the block list in your Google Ads account or other advertising platforms.

Step 7: Regularly Review and Update

Continue to regularly review traffic reports to identify and block new bad IPs, ensuring ongoing protection of your ad budget.