Maximize Ad Revenue & Protect Your Content

Protect Your Ad Revenue From Invalid Traffic

Bot traffic costs publishers billions in lost ad revenue every year. WAF360 provides dual-layer protection — client-side JavaScript for IVT detection and server-side WAF for content protection and bot blocking.

Pre-Bid IVT Filtering

Filter invalid traffic before the programmatic auction begins. WAF360 signals bid requests with traffic quality data so SSPs and DSPs can make informed decisions, protecting your inventory reputation.

Content Scraping Protection

Prevent bots from stealing your articles, images, and proprietary content. Our server-side WAF blocks automated scrapers while allowing legitimate search engine crawlers to index your site.

Ad Viewability Optimization

Ensure ad impressions are served to real users in viewable positions. WAF360's client-side tag validates that ads are seen by humans, improving your viewability scores and CPMs.

Revenue Analytics

Understand exactly how bot traffic impacts your ad revenue. See which pages attract the most invalid traffic and track how much revenue you recover after deploying WAF360.

Ad Spend Protection

Maintain compliance with industry standards like TAG and MRC. Clean traffic means better fill rates, higher CPMs, and stronger relationships with premium advertisers.

Performance-First Integration

Deploy via a lightweight JS tag or server-side integration — or both. Our solution adds less than 10ms latency and won't affect your Core Web Vitals or page load performance.

Identify Bot Traffic Hitting Your Site

WAF360's server-side analytics reveal exactly which bots are crawling your content — from search engines to scrapers and AI crawlers — so you can allow the good and block the bad.

Track Ad Traffic Quality by Source

Filter traffic by ad source to see which IPs and regions generate the most invalid clicks — helping you prove traffic quality to demand partners.